MARKET UPDATE – TV Commercial

The “Market Update” produced for William Hill Australia, a renowned online gambling company, showcased my extensive experience and expertise gained during my more than two years working with the company. This project involved the creation of a weekly TV segment that provided updates on the most relevant betting markets in Australia. The segment was broadcasted on free-to-air networks, offering valuable insights to viewers.

As a member of the production team responsible for developing TV, radio, and digital advertising, I played a significant role in bringing this project to life. Working diligently within the given brief and brand guidelines, my responsibilities encompassed various tasks, including chroma key, color grading, graphic design, and animation using Adobe After Effects.

By utilizing chroma key techniques, I seamlessly integrated the presenter into visually engaging backgrounds. Additionally, I conducted color grading to ensure a cohesive and appealing visual look. Furthermore, I employed motion design skills to bring the graphics to life, adding an engaging visual dynamic to the segment.